Monthly Archives: June 2017

What Marketers Need to Know About Momsumers

Gone are the days that 18-34yearold males are the most important demographic. Moms make the purchasing decisions, and hold the most spending power. They research products for the whole family and determine what brands and products make their ways into homes. Momsumers cannot be ignored and marketers must find new ways to attract this demographic … Continue reading What Marketers Need to Know About Momsumers

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Millennial Social Media Stats That Should Not Be Ignored

Marketing to millennials is completely different from any other generation. They want to feel like they connect to brands and they choose brands that they think represent who they are. Companies that to connect to this influential demographic need to have a persona that is unique and genuine. Unlike generations before them, millennials want more … Continue reading Millennial Social Media Stats That Should Not Be Ignored

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