Gone are the days that 18-34yearold males are the most important demographic. Moms make the purchasing decisions, and hold the most spending power. They research products for the whole family and determine what brands and products make their ways into homes. Momsumers cannot be ignored and marketers must find new ways to attract this demographic … Continue reading What Marketers Need to Know About Momsumers →

Marketing to millennials is completely different from any other generation. They want to feel like they connect to brands and they choose brands that they think represent who they are. Companies that connect to this influential demographic need to have a persona that is unique and genuine. Unlike generations before them, millennials want more than … Continue reading Millennial Social Media Stats That Should Not Be Ignored →

Using social media, the right way, can be the door to opportunity for your business’ growth. There are many ways to increase your client base by using social media platforms to your benefit. The cyber world provides business owners with a vast audience that can be targeted at a low cost. Successfully building your brand … Continue reading How Can Social Media Help Build Your Brand Presence? →

In mid-August, the official dog days of summer hit New York City, so it was time to take a much needed break from the Big Apple to relax and recharge.  After searching flights, Tampa was chosen as a great destination for a quick and easy long weekend with access to beaches, great food and wine … Continue reading Team Cielo on Location on Clearwater Beach →