Using social media, the right way, can be the door to opportunity for your business’ growth. There are many ways to increase your client base by using social media platforms to your benefit. The cyber world provides business owners with a vast audience that can be targeted at a low cost. Successfully building your brand can help you to develop new relationships and strengthen existing ones. Through brand awareness and word of mouth marketing, social media has the potential to make your brand visible to a much larger audience than you could have ever imagined.

If you are looking to build your brand presence by using the low-cost option of social media, it is important you do it the right way. Follow these steps to get the best results and send your brand to the next level.

  1. Create attractive online destinations. Your audience wants to be entertained. You don’t want your brand to come up stale. Surround consumers with an online experience that gives them a chance to interact with your brand. They want to feel like they can be a part of what they are investing in. Facebook, Twitter, Google Plus, LinkedIn, YouTube, Instagram, and the ever-changing world of social media platforms are a great tool to bring more recognition to your brand and increased engagement with your website. Even creating a blog will boost your business.
  2. Be relevant and current. Publish content that adds to the customer experience. Deliver pieces that people want to talk about and share. The more your content is shared, the higher your rankings will be on the Google search. The number of pages on your website are each a way to draw traffic to your website. The more you blog, the more opportunities you are creating for people to find your brand.
  3. Locate your target audience and draw them in. Where are they looking for similar products that your brand offers? Use those places to engage your customers. Find keywords that your audience is looking for, and include them in your content. Ask questions. Make comments. Draw customers to your brand by gaining their trust. You don’t want to only be selling yourself. You want to make your customers know that their opinion matters to you. Follow those who have been successful before you on their social media accounts. Read what they have to offer. Retweet relevant content. Email and ask for advice. Add value to your own content and get recognized by the brands that are bigger than you.
  4. Give more, receive less. You don’t want temporary clients, you want customers who will stay for a lifetime. Develop relationships with your audience. Be useful to your customers. Follow the 80-20 rule. Spend 20% of your time promoting your brand and 80% of your time doing activities that build your presence but don’t focus on yourself.

The key to building a successful brand presence is to show it, not sell it. Use social media to build a reputation among your audience. Be responsive to those who engage with your social media accounts. The potential that lies within the world of social media is one of the most beneficial tools available to your business. Use it!