Creating an online press page for your business website is an important aspect of your online public relations profile. Press pages are a way to educate the world on what is going on with your organization. In many cases, they bring credibility to your business and build a newfound respect from your customer base. Follow these important steps to develop a press page that is effective.
- Plan it out first.
- You can save your company a great deal of time and money by planning your press page before you choose a design. What material will you put on your page? How much material will there be? What aspects of your business are you hoping to showcase? Publishing press releases and media coverage on your website is especially important to your consumers. Once you have decided what you are going to put on your page, it will be far easier to choose a design. Choose an option that delivers your content in a clean and organized manner.
- Allow your viewers to navigate to the page and around the page with ease. Your design is crucial to your customer engagement. Decide where you will house your page. Some businesses put it directly on the top-level navigation bar, while others put it in a drop-down option off one of their other pages. The footer of your website and the blog page are other popular choices. Each choice you make should be what works for your business specifically. Make your design and your material relevant to your business.
- Make sure you include the most important elements.
- It is important to understand that there are some critical items that should be included in your page. Media contact should be easily visible. This way if you have serious media inquiries, those looking won’t have to go far. Press releases are another important element for your page. Remember, you want to engage your audience. Post photos and videos that will grab their attention. If you have any newspaper articles, radio broadcasts, web articles, speaking gigs, etc., make sure you showcase them on your press page. Add logos to the businesses you are referencing for more credibility.
- Include headshots where you feel it is appropriate. Be aware of overcrowding your page. If you have been able to come up with a large amount of content, add subpages to keep things clean and organized. You want the most important elements of your page to pop.
- Keep it up to date
- Your Press Page should be updated on a regular basis with new coverage front and center. Make sure you have PDF copies of all online coverage, linking to an online story is not the best idea because if the website changes or goes down, you have now lost your hit!
Creating an effective press page is a great asset to any business. With relevant content, captivating photos, and engaging videos, businesses can reach a larger audience and keep them coming back. Contact us for more information on how to make the most of your public relations efforts.